The search for Britain’s best pub to watch the beautiful game.

Instead of skimming reviews, we built special taps and leaderboards into pubs across the UK to record decibels and atmosphere LIVE during each game.

Then during the World Cup, 10 pubs across Britain competed to be crowned the champ. 10 Pubs, 10 matches, 1 King.

The winning pub of each match unlocked 30 minutes of free beer, the winner of the whole competition took home Budweisers Pub Futures grant of £10.000 pounds.

A glorious celebration of fan euphoria. Roofs were raised, windows were rattled and gallons of Bud quaffed.

Shoutout to The Swan in West Wickham for getting the crown!!🍻👑🍻

Made at Anomaly London.

Role: Concept