A superhero born. A football boot outrageously launched.

To launch the new Nike Hypervenom football boot we created the most talked-about in-game stunt of all time. LIVE on TV.

Our brief was to launch and position the Hypervenom 3 as the boot for finishers featuring Pierre-Emerick Aubameyang. It was well-known amongst footy fans that Aubameyang loved superheroes. So we turned him into one.

Revealing his very own Hypervenom superhero identity LIVE, in-game, in the boots and in front of millions.