A hot sauce so versatile,it makes Ed Sheeran look niche

Way back yonder, Teddy was Ed’s childhood nickname. After leaving his literal paw prints on a couple of Ed’s records, today, Ted has been born again as a grumpy bear, sidekick and the co-creator of the first Tingly Sauce known to man (and bear, of course).

It’s a hot sauce without the skulls, flamethrowers and worryingly death-like symbols. It’s soft, cuddly, and fronted by a giant teddy bear. A dip designed to make you smile, not sweat, crave more, not cry more. To enjoy as an everyday essential, not a niche novelty. Quite simply, Ed Sheeran in liquid form but with a tingly je ne sais quoi. 

And so “Makes Anything A Tingly Thing” was born, a campaign that dines out the sauce’s universal ability to hit the spot, not burn it, for everyone and everything.

MORE COMING SOON…

Made at Warner Music Group. Directed by Benji Weinstein.

Role: Creative Direction