An identity fuelled by sport.

This is the brand identity for the in-house creative agency at DAZN.

One that respects the parent brands principles but illustrates the creative teams’ core proposition - sporting creative excellence.

The idea was to create a new global language of sport. We traced the world’s most iconic sporting moves, and each movement formed a new letter. Together these letters became the building blocks for the DAZN Creative identity.

New ‘letters’ could be reactive to the latest sporting moments, and our final logo can be bespoke to the individual employee based on their interests or teams they support.

Made at DAZN. 

Role: Concept, Creative Direction

Awards/Mentions: D&AD Awards 2020 - Branding - Shortlist