The project that made Messi cry.

FIFA 15 makes you feel the game. We decided to take that feeling to your other senses.

So we made a limited edition chocolate bar in collaboration with Tony Chocolonely made out of Messi’s tears*. His tears of joy and his tears of despair. Obviously.  

To bring The Bitter-Sweet Taste of Football to life, we created the machine through which the bitterest of dark chocolate, and the sweetest of white chocolate flowed. An actual, moving, spinning, 10-meter long installation complete with conveyor belt And Messi himself on top.

*Does not contain Messi's tears.

Made at Wieden & Kennedy Amsterdam. Directed by Mark Zibert.

Role: Concept, Art Direction