A message in a bottle. The product collaboration that launched a mixtape.

1800 Tequila wanted to prove themselves as a longstanding supporter of the Arts who celebrates expression & creativity in UK music culture.

Meanwhile - Renaissance man, Kojey Radical wanted his debut mixtape to cut through the noise of the UK Rap scene.

Our idea? We wanted to present Kojey Radical to a music audience as more than just a rapper. Unlock the parts of his creativity his fans hadn’t seen yet. As an Illustrator, Poet, Choreographer, Actor, Director, and Performer. So we made 1800 Tequila his canvas.

Flexing his total artistic range, we create a mixtape campaign like no other - leaking the rich storytelling of his forthcoming record through 3 illustrations turned bottle designs, 3 visual poems, and a skit in his music video “Cashmere Tears”.

Made at Warner Music Group. Directed by Otis Dominique.

Role: Creative Direction / Art Direction